NEWS

Under the background that the textile industry is not particularly prosperous this year, especially the lack of orders from small and medium-sized enterprises, Xingwu Woolen Technology Co., Ltd. is not worried about product sales. In early December, it finalized a cooperation agreement with the well-known domestic clothing brand Ayilian. An increase of 50 million yuan in orders. So far, Xingwu woolen wool has achieved sales of 180 million yuan, a year-on-year increase of more than 70%, and the annual task has been exceeded by 40%.
Wu Dongbiao, chairman of Xingwu Woolen Technology Co., Ltd., believes that the guarantee for the company to maintain a good development trend is the formation of a good cooperative relationship with big brands. Metersbonwe, Semir, Peacebird, Carbine, Prince Dragon, Dancing with Wolves... Xingwu woolen is the main fabric supplier for these domestic first-line ready-to-wear brands. At present, Xingwu woolen has a cooperative relationship with 60% of domestic ready-to-wear brands. Goh Tongbiao said frankly that the advantage of cooperating with well-known brands is that the order is stable and long-term cooperation agreements can be signed. At the same time, the added value of the products supplied to the brand is relatively high, and the profit is much higher than that of ordinary products.
Behind the stable orders and high profit margins, the big brands see ZTE Wu Woolen fabrics constantly launching high-quality products that adapt to market changes and have stable quality. To this end, Xingwu Woolen has established a woolen research institute, investing millions of yuan in new product development every year, and has reached an industry-university-research cooperation relationship with Nantong University to develop more than 10 series of new fabrics every year. The company also sends marketing personnel to visit domestic and foreign markets to grasp new consumption trends and develop new products that adapt to the market at any time. At the same time, in order to ensure the quality of the products, Xingwu woolen wool also highlights the "worsted fineness" of the products, and imports advanced textile equipment from the Czech Republic.
In order to improve the ability to resist risks, Xingwu woolen fabric is currently developing from woolen fabrics to downstream finished products, focusing on the brand ready-to-wear market, and has produced clothing for "Hailan Home". In the next stage, Xingwu woolen will continue to expand the sales volume of ready-to-wear, strengthen cooperation with brands, and strive to increase the current brand sales from 40% to 60% of total sales.
When the industry is generally sluggish, how to grab orders and secure the market has become a big problem for companies. Especially for small and medium-sized enterprises, how to stand out in the increasingly homogenized market competition is very important. While guaranteeing quality and continuously launching products that meet market demand, Xingwu woolen has strengthened the cooperative relationship with brand customers, maintained the order volume for a long time, and obtained higher product added value. At the same time, it also actively extends the industrial chain, from the supply of raw materials to the manufacture of finished products, which greatly enhances the company's ability to resist risks and will not be affected by a certain link and cause fatal blows. (Chang Xuan Liu Xiao)